Segment Marketing Manager Business Clients & Ecosystems

At a glance

Business Clients & Ecosystems (BC&E) is responsible for serving business clients with turnover up to €25 million, through a range of ‘sector clusters’. These clients are quite diverse, including self-employed clients, micro companies, SMEs, intermediary advisors, medical business clients & professionals, and associations and foundations. Our goal is to become the number one choice for SMEs and medical professionals while serving our other sub-segments with convenience and efficiency. We aim to achieve this by providing fast and efficient service and providing access to expertise. Our approach includes amongst others cross buy, further digitisation and development of new propositions. Our mission is to empower entrepreneurs to create more value with their businesses —because that's what truly matters.

Your job

As a Segment & Proposition Marketer, you will be strategic, entrepreneurial, commercial, and practical. You will:

• Translate the Business Clients strategy to a marketing strategy: develop and implement strategies to drive customer growth, profitability, and satisfaction.
• Ensure our marketing efforts align with segment goals, conversion targets, and drive growth.
• Translate marketing strategies into execution with tangible results.

You will collaborate closely with the Segment Development Team and departments like Business Clients Sales, Brand Marketing & Communication, E-Commerce, and Customer Experience to orchestrate top-tier marketing execution. Key responsibilities include:

• Strategic Marketing Planning: Developing marketing and growth strategies that support our segments’ objectives.
• Data-Driven Decision Making: Utilizing analysis and reporting to enable informed and effective decisions. Monitoring and analyzing marketing data and conversion data to ensure continuous improvement.
• Implement e2e marketing: For effective marketing campaigns it is important to have a full overview of the funnel and the performance of the campaigns. This needs to be created together with relevant stakeholders such as E-commerce and BM&C.
• Sub-segment marketing plans: Together with every sub-segment lead co-create and define our marketing plans, efforts, objectives and strategies. In those plans our BC&E core products should play a vital role.
• Integrate our core products into our marketing execution: For BC&E important products are the daily banking products including ‘Volop Ondernemen’ (payment packages), loans, and beyond banking products e.g. boekhouden.
• You own the client promise for the segment and are responsible for:
• Strengthening and securing the alignment of our segment promise and the corporate purpose and brand
• Translate our promise to inspiring campaigns
• Orchestrate overall client communication. As our BC&E marketer, it is important you have a complete overview of all of our client communication (letters, e-mails, etc.).
• Run multi-channel sales campaigns together with the relevant teams (such as e-commerce and brand marketing & communication).

Overall, you are responsible for strengthening ABN AMRO's visibility and positioning amongst Business clients in the market.

Working environment

• We offer you the freedom to get the best out of yourself and plenty of room to grow in a result driven team that works with the OKR method. Trust and autonomy are our foundation.  
• We make complex things simple, break the mould and stand for execution power. When there are successes, we celebrate them together with all our stakeholders. But we also keep our backs straight when things go slightly different and solve them together.  
• You will be working for a manager who values personal growth and the growth of the team. We help you to stay fit and vital and to improve your well-being. And we encourage you to be yourself, because then you are at your best. 

Your profile

Our ideal candidate

Experience:

• 9+ years of demonstrable experience in a similar marketing role, in the development and successful introduction and expansion of propositions and service-oriented concepts, including associated business cases.
• Experience with marketing acquisition and retention strategies.
• Knowledge and experience in the field of communication of product development & pricing.
• Marketing experience so that you speak the same language in collaboration with colleagues in marketing, communication, and e-Commerce.
• Understanding of customer journeys, customer experience, and marketing products/services through life events such as starting a company, growing a company.
• You speak the language of entrepreneurs.
• Knowledge of banking products, services, and customers. Especially in relation to entrepreneurs.

Personality:

• You create a vision on marketing for Business clients, you know what is happening in the market, and bring in best practices.
• You are a connector by nature. You organize for success and can mobilize the organization and create engagement.
• You align with colleagues on what needs to be delivered and when, just as you ask for and provide feedback.
• You are a go-getter, determined to bring ideas to execution.
• You create structure where it is needed.
• You stand for the segment and dare to make decisions.

We are offering

This position is at Hay level 12. Salary is based on knowledge, experience and equal pay. It is a full-time position (36-hour week), with room for flexible and hybrid working.